The importance of Keyword Search
Keyword search, or keyword research is absolutely important if you want to do business in the internet.
If you don´t do it, you will lose a lot of money, by losing traffic. You need to know your stats for your site, and a great part of your work has to do with keyword search.
It does not matter if you are starting out, or if you have a big internet presence, you always have to do keyword research. I do it for every post I write here at my blog.
If you are planning on taking the Niche Site Duel 2.0 you will need to start with the keyword that best suits your future business, webpage, blog, and niche site.
O.k. I have to tell you, that I am starting at this internet business stuff, so I write NOT as an authority, but as an internet scholar. I love to do research, I do it for my psychology classes, therapy, and now for my blog, and future niche site. As you may think, I have devoted a lot of time trying to understand the best practices, and what I will write to you today is what I have found and what I think will help you.
What the pros say about keyword research
Use Long Tail Keywords!
When I first started to learn about Internet Marketing and building my blog, I heard that I needed to search for keywords. I thought o.k. lets go for the most important, more searched keywords. wrong! If you do this, you will NEVER get to the first page in google, and let´s face it, that is where everyone wants and needs to get to.
So, what you need to do is get the “Low Hanging Fruits” of the keywords, and those are the Long Tail Keywords.
The first person to talk about the Long Tail, was Chris Anderson on Wired Magazine, in October 2004.
“In 1988, a British mountain climber named Joe Simpson wrote a book called Touching the Void, a harrowing account of near death in the Peruvian Andes. It got good reviews but, only a modest success, it was soon forgotten. Then, a decade later, a strange thing happened. Jon Krakauer wrote Into Thin Air, another book about a mountain-climbing tragedy, which became a publishing sensation. Suddenly Touching the Void started to sell again.”
What had happened was that Amazon, using its marketing knowledge and unlimited space, had made available again the little known book, and suddenly a lot of people started to read it, and it sold more than the “popular” book.
“What’s really amazing about the Long Tail is the sheer size of it. Combine enough nonhits on the Long Tail and you’ve got a market bigger than the hits. Take books: The average Barnes & Noble carries 130,000 titles. Yet more than half of Amazon’s book sales come from outside its top 130,000 titles. Consider the implication: If the Amazon statistics are any guide, the market for books that are not even sold in the average bookstore is larger than the market for those that are.”
So the importance of this for us, is that we need to use the Long Tail Keywords, for our market research.
The Long Tail Keywords have to do with SEARCH VOLUME, and not how LONG the wording of the keyword phrase.
For example, if you use the Google Keyword Tool, which is free, you could get an example like this:
If the keyword that I want to analyze is:Keyword research
I might get:
Keyword research 9,900 exact match searches
Keyword research tool 4,400 exact match searches
Keyword search 5,400
keywords research 480
The Long Tail keyword of this group of keywords would then be: Keywords research with 480 searches. For what I know and learned, this search volume would be too low.
So what amount of search volume do we need?
Spencer Haws, of Niche Pursuits in his Long Tail Handbook:
“Pick keywords that must have at least 1,000 exact match searches (2,500 or more preferred) U.S searches, not Globally. Must have a $1 or greater Google Adwords CPC value from advertisers.”
Justin Cooke and Joe Magnotti, of Empire Flippers, have a great reference booklet that you should download. It is called building a Niche Empire handbook. In it, they show you how they do their research, although I find it kind of difficult to explain and understand, and you better go over it once you have more knowledge of the basics of researching keywords.
Pat Flynn of Smart Passive Income, explains:
“1.At least 3000 exact match local monthly searches, minimum. 2.Relatively low competition in google. 3.Does it pass the grandma test? and 4.what is the earning potential of the keyword? 5. The 50 post test, 6. Can I create a great niche resource, and lastly 7. Can I help people in this niche?”
O.k. Pat´s made a great video for Keyword research and SEO I will embed it here, because you should see it, and LEARN.
He goes over how to use FREE tools for the research and for SEO competition, and he also goes over the use of the Long Tail Pro software, created by Spencer Haws.
Finally, the payed Keywords Tool I use:Long Tail Pro.
Long Tail Pro is great for doing deep research, and SEO competition research. It is a must tool for the Internet business, be it a blog, website, niche site, or anything internet oriented.
Well I have tried to make available to you the tools and knowledge I use for doing my Keyword research. Let me know if this post helped you in any way, lets discuss keyword search methods! What do you think?